{"id":1709,"date":"2026-02-11T12:31:33","date_gmt":"2026-02-11T18:31:33","guid":{"rendered":"https:\/\/www.tapgoods.com\/pro\/blog\/?p=1709"},"modified":"2026-03-12T09:24:06","modified_gmt":"2026-03-12T14:24:06","slug":"pricing-and-billing-event-rental-business","status":"publish","type":"post","link":"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/","title":{"rendered":"The Complete Guide to Pricing and Billing for Event Rental Businesses"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;1710&#8243; overlay_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;883283&#8243; overlay_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;pillar-hero&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;129535&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;193452&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1>The Complete Guide to Pricing and Billing for Event Rental Businesses<\/h1>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;166518&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#set-the-right-prices-simplify-billing-and-maximize-profitability-with-proven-strategies\" >Set the right prices, simplify billing, and maximize profitability with proven strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#why-pricing-billing-are-crucial-in-event-rentals\" >Why Pricing &amp; Billing Are Crucial in Event Rentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#table-of-contents\" >Table of Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#step-1-pricing-strategies-that-work\" >Step 1: Pricing Strategies That Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#step-2-factoring-in-labor-costs\" >Step 2: Factoring in Labor Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#step-3-understanding-billing-cycles\" >Step 3: Understanding Billing Cycles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#step-4-measuring-roi-on-your-inventory\" >Step 4: Measuring ROI on Your Inventory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#scaling-with-smarter-pricing-billing\" >Scaling with Smarter Pricing &amp; Billing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-event-rental-business\/#final-thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"set-the-right-prices-simplify-billing-and-maximize-profitability-with-proven-strategies\"><\/span>Set the right prices, simplify billing, and maximize profitability with proven strategies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/vc_custom_heading][vc_button button_color=&#8221;color-wayh&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2F|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;tg-button-wide&#8221; uncode_shortcode_id=&#8221;210113&#8243;]Get Started Today[\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text uncode_shortcode_id=&#8221;943631&#8243;]<span style=\"font-weight: 400;\">In the event rental industry, pricing and billing aren\u2019t just numbers\u2014they\u2019re your business\u2019s foundation. Charge too little, and you risk losing money. Charge too much, and you risk losing clients. At the same time, unclear or outdated billing practices can create customer frustration and slow down your cash flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide walks you through how to price event rentals effectively, structure labor charges, and implement smarter billing models to increase profitability while delivering a seamless customer experience.<\/span><\/p>\n<p>Are you an equipment rental business? Check out our <a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/pricing-and-billing-equipment-rental-business\/\" target=\"_blank\" rel=\"noopener\">pricing guide for Tool &amp; Equipment Rentals<\/a>![\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;137085&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-pricing-billing-are-crucial-in-event-rentals\"><\/span><strong>Why Pricing &amp; Billing Are Crucial in Event Rentals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Event rentals are unique because no two events are the same. From weddings and corporate events to festivals and private parties, pricing must balance inventory value, service costs, and client expectations. Meanwhile, efficient billing ensures that you get paid on time while maintaining client trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart pricing and billing practices lead to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher profit margins per event<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fewer disputes and billing delays<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More transparency with clients<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better long-term financial stability<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;207&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;123129&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fhow-to-price-rental-items%2F|title:How%20to%20Price%20Rental%20Items&#8221;][vc_button wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fhow-to-price-rental-items%2F|title:How%20to%20Price%20Rental%20Items&#8221; uncode_shortcode_id=&#8221;118299&#8243; el_class=&#8221;tg-button-read&#8221; icon=&#8221;fa fa-bookmark&#8221;]How to Price Rental Items[\/vc_button][vc_column_text uncode_shortcode_id=&#8221;131780&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"table-of-contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"#link1\">Step 1: Pricing Strategies<\/a>\n<ul>\n<li><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/how-to-price-rental-items\/\">How to Price Rentals<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link2\">Step 2: Factoring in Labor Costs<\/a>\n<ul>\n<li><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/how-much-should-rental-companies-charge-for-labor\/\">How Much to Charge for Labor<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link3\">Step 3: Understanding Billing Cycles<\/a>\n<ul>\n<li><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/what-is-cycle-billing\/\">Cycle Billing<\/a><\/li>\n<li><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/billing-cycles-for-rental-businesses\/\"><span style=\"font-weight: 400;\">28-Day Billing<\/span><\/a><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#link4\">Step 4: Measuring ROI<\/a>\n<ul>\n<li><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/event-rental-software\/event-rental-inventory-management\/free-roi-calculator-how-to-calculate-return-on-investments\/\">ROI Calculator<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;760488&#8243; el_id=&#8221;link1&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-1-pricing-strategies-that-work\"><\/span><strong>Step 1: Pricing Strategies That Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pricing event rentals goes beyond simply marking up your inventory. You need a clear strategy that accounts for depreciation, demand, and the value you provide. Pricing is one of the best ways to protect <a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/increase-profit-margin-for-rental-businesses\/\" target=\"_blank\" rel=\"noopener\">profit margins<\/a>.<\/span><\/p>\n<p><b>Best practices for pricing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Establish tiered pricing for daily, weekend, and weekly rentals.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Include prep, cleaning, and setup costs in your pricing model<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Research competitors to stay competitive while maintaining margins<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Offer bundled packages to increase order value<\/li>\n<\/ul>\n<p>If you need help deciding how to price items, we have a <a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/how-to-price-rental-items\/\" target=\"_blank\" rel=\"noopener\">free calculator<\/a> you can use![\/vc_column_text][vc_single_image media=&#8221;216&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;121608&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fhow-to-price-rental-items%2F|title:How%20to%20Price%20Rental%20Items&#8221;][vc_column_text uncode_shortcode_id=&#8221;310054&#8243; el_id=&#8221;link2&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-2-factoring-in-labor-costs\"><\/span><strong>Step 2: Factoring in Labor Costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Labor plays a big role in event rentals, whether it\u2019s delivery drivers, setup crews, or teardown teams. Underpricing labor is one of the most common mistakes rental businesses make.<\/span><\/p>\n<p><b>Considerations when pricing labor:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flat delivery or setup fees vs. hourly crew rates<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After-hours or rush-order surcharges<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differentiating labor charges for weddings, festivals, or corporate events<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building labor costs into bundled rental packages<\/span><\/li>\n<\/ul>\n<p>If you aren&#8217;t sure how much to charge for labor, check out our full guide on <a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/how-much-should-rental-companies-charge-for-labor\/\" target=\"_blank\" rel=\"noopener\">pricing labor for rental businesses<\/a>.[\/vc_column_text][vc_single_image media=&#8221;736&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;179927&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fhow-much-should-rental-companies-charge-for-labor%2F|title:How%20Much%20Should%20Rental%20Companies%20Charge%20for%20Labor&#8221;][vc_column_text uncode_shortcode_id=&#8221;127274&#8243; el_id=&#8221;link3&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-3-understanding-billing-cycles\"><\/span><strong>Step 3: Understanding Billing Cycles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Events often involve multiple days of setup, usage, and teardown\u2014so your billing model must reflect that. Traditional daily billing may not fit every event.<\/span><\/p>\n<p><b>Billing cycle options for event rentals:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/what-is-cycle-billing\/\" target=\"_blank\" rel=\"noopener\"><b>Cycle Billing<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 Charge customers consistently (e.g., every 30 days) for long-term or recurring events.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.tapgoods.com\/pro\/blog\/pricing-and-billing\/billing-cycles-for-rental-businesses\/\" target=\"_blank\" rel=\"noopener\"><b>28-Day Billing<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 A simplified monthly billing approach for rentals spanning several weeks.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Flexible billing helps you serve both one-time events and repeat corporate clients more efficiently.<\/span>[\/vc_column_text][vc_single_image media=&#8221;1337&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;985676&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fwhat-is-cycle-billing%2F|title:What%20is%20Cycle%20Billing%3F&#8221;][vc_column_text uncode_shortcode_id=&#8221;169708&#8243; el_id=&#8221;link4&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"step-4-measuring-roi-on-your-inventory\"><\/span><strong>Step 4: Measuring ROI on Your Inventory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every item in your rental inventory is an investment. From high-end lounge furniture to restroom trailers, tracking ROI ensures you know which items are driving profits.<\/span><\/p>\n<p><b>How ROI helps you:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify underperforming items to phase out<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Justify adding new inventory categories<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust pricing based on actual performance<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your purchasing decisions for the future<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image media=&#8221;864&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;111581&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Ffree-roi-calculator-how-to-calculate-return-on-investments%2F|title:Use%20the%20Free%20ROI%20Calculator&#8221;][vc_button wide=&#8221;yes&#8221; outline=&#8221;yes&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fblog%2Fevent-rental-software%2Fevent-rental-inventory-management%2Ffree-roi-calculator-how-to-calculate-return-on-investments%2F|title:Use%20the%20Free%20ROI%20Calculator&#8221; uncode_shortcode_id=&#8221;198835&#8243; el_class=&#8221;tg-button-read&#8221; icon=&#8221;fa fa-bookmark&#8221;]Use the Free ROI Calculator[\/vc_button][vc_column_text uncode_shortcode_id=&#8221;180381&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"scaling-with-smarter-pricing-billing\"><\/span><strong>Scaling with Smarter Pricing &amp; Billing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As your event rental business grows, pricing and billing strategies should grow with it. Modern rental software can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate contracts and invoices<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage flexible billing cycles<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track ROI per item in real time<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide financial insights for smarter scaling<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Businesses that nail pricing and billing enjoy better margins, smoother operations, and happier clients.<\/span>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;944517&#8243;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pricing and billing may not be glamorous, but they\u2019re the foundation of a successful event rental business. By setting the right rates, properly accounting for labor, adopting flexible billing cycles, and tracking ROI, you\u2019ll build a business that\u2019s both profitable and sustainable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this guide alongside our in-depth resources to refine your pricing strategy and take control of your financial future.<\/span>[\/vc_column_text][vc_button button_color=&#8221;color-wayh&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.tapgoods.com%2Fpro%2Fdemo%2F|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;tg-button-wide&#8221; uncode_shortcode_id=&#8221;123691&#8243;]Book a Demo with TapGoods[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;1710&#8243; overlay_color=&#8221;color-prif&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;883283&#8243; overlay_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;pillar-hero&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing-and-billing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - 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