Storefront: Customizable Design and Content

Storefront Customizable Design & Content

Create and Update with No Technical Skill Needed

  • Create or update your Storefront, with no technical skill needed – it’s as simple as clicking and typing
  • Flip a switch to include or exclude sections
  • Edit text, including bold, italics, underline, bullets and numbers, links, and justification
  • Preview options before publishing, if you wish
  • Manage and change every aspect of the Storefront on your own, at any time
  • Track history of changes to your Storefront
  • Save drafts
  • Create a new site page from a set of template options

Select a Theme and Styling

  • Choose from a variety of design themes, each available in either light or dark mode
  • Preview a new theme to see how it would look
  • Upload your regular logo, small logo for use in mobile, and tab icon (also called a favicon)
  • Select primary, secondary, and tertiary colors
  • Pick a button style
  • Choose a font style and a light and dark font color

Click to Design Your Homepage

  • Create main area(s) for your homepage, including images, lead copy, sub-copy, and linkable buttons
  • Include testimonials, with names and/or titles
  • Add callout area(s), with images, buttons, and linkable buttons

Create an “About Us” Page

  • Create a main area for your “About Us” page, including a header image and descriptive text about your business
  • Choose how many (if any) team members to feature
  • Upload a photo of each team member and include text about them
  • Include testimonials

Add a Gallery Page

  • Create a main area for your Gallery page, including a header image and descriptive text about your past successes
  • Select and upload photos, including any credits
  • Allow your customers to see the thumbnails of many photos and click to see and flip through larger versions

Create an Inventory Category Showcase Page

  • Design a page to show each (or select) categories of inventory available
  • For each category, select a representative image
  • Define the name of the inventory category
  • Choose to link to a filtered shop page or another Storefront page
  • Allow customers to see and shop for inventory by category
  • Automatically hide categories that have no inventory
  • Create a unique link URL for each category

Include a “Contact Us” Page

  • Create a main area for your Contact Us page, including a header image
  • Provide contact info, including phone, fax, email, and address
  • Offer a “contact us” form and specify and email address to receive inquiries
  • Include social media links

Design a “Featured Looks” Page

  • Name the page
  • Create a main area for your Featured Looks page, including a header image and descriptive text about your featured inventory
  • Select inventory to include (i.e., seasonal, featured, or differentiated items)
  • Delete items for your Featured Looks page
  • Create multiple Featured Looks pages

Specify Your Storefront Navigation

  • Edit the names of any navigation items
  • Adapt the order of your navigation
  • Create new main navigation
  • Move navigation to sub-navigation
  • Set the link for each navigation element to either a specific page or a filtered inventory page
  • Opt to have select navigation open in a new browser tab

Add and Manage Testimonials

  • Add an unlimited number of testimonials
  • Include name and company or title for each testimonial

Include Social Media Links

  • Add links to your page on each (or any) of the following social media channels: Facebook, Instagram, Pinterest, Twitter, and YouTube
  • Include your social media links from your site header
  • Show appropriate social media icons on your Storefront

Manage your Storefront Footer

  • Opt to include navigation in footer
  • Display “About Us” text to include in the footer
  • Include (and change) contact info

Administer Search Engine Optimization (SEO) and Tracking

  • Include a Google Analytics Code, Google Tag Manager, and Facebook Pixel on your site
  • Add search snippet text – how your Storefront shows up on search engines
  • List unique key words or phrases to include in the meta data (seen by search engines but not visible to visitors) of each page of your Storefront
  • Include unique keywords and meta data on each inventory page
  • Use trackable confirmation pages for the cart and contact info to analyze attribution